Mobile interviewing - The next frontier of data collection

This presentation discusses using mobile interviewing and for what purpose, and when and how to effectively use mobile interviewing for surveys, diaries, and ethnographies, as well as how to choose the best technique for a study.

Mobile interviewing – The next frontier of data collection

Steven R. Lavine, Caren Jellison, Usha Thyagarajan and Shawna FisherToluna, United States


Face-to-face interviewing was around a long time before we considered the telephone to be a representative way to contact respondents and collect quantitative interviews, and it was many decades longer before email invitations to online surveys became a significant part of our day-to-day data collection. Less than 10 years after these web interviews became popular, the problems and process issues related to online data collection are far from settled. Yet, here...

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