Mobile Finds Girls' Taste: Knorr's New Product Development

Shintaro Okazaki

This paper describes one case pertaining to Knorr's mobile-based new product development projects in Japan.

Mobile Finds Girls' Taste: Knorr's New Product Development

Shintaro OkazakiUniversidad Autónoma de Madrid

INTRODUCTION

In recent years, discussions about the effectiveness of mobile advertising keep growing. According to WirelessWeek, “Mobile advertising...

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