Mobile event marketing - an innovative solution to bring the brand - and the event - directly to the customer

Robbie Collins

Describes how Nortel Networks handles event marketing.

Mobile Event Marketing

An Innovative Solution to Bring the Brand — and the Event — Directly to the Customer (See Figure 1)

Robbie CollinsNortel Networks

For many of us in marketing organizations, when we think of event marketing we think of trade...

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