Mobile e-commerce sales are increasing, with a particular emphasis on tickets and events

An overview of Comscore's State of Digital Commerce Report.

Mobile’s share of e-commerce sales saw a major increase in the last year, according to a recent report from analytics firm Comscore. While mobile share hovered in the low from 2019 through the second quarter of 2022, it saw a spike in Q4 of 2022, making up 38% of e-commerce dollars.

When it comes to the most promising categories in mobile, Tickets and Events is taking precedence, reaching 88% in mobile shares by Q4 of 2022. Other categories, such as consumer electronics and Home/ Garden/Appliances have been less successful. This is likely because these more discover-based categories...

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