Mobile e-commerce sales are increasing, with a particular emphasis on tickets and events

Elana Morris

An overview of Comscore's State of Digital Commerce Report.

Mobile’s share of e-commerce sales saw a major increase in the last year, according to a recent report from analytics firm Comscore. While mobile share hovered in the low from 2019 through the second quarter of 2022, it saw a spike in Q4 of 2022, making up 38% of e-commerce dollars.

When it comes to the most promising categories in mobile, Tickets and Events is taking precedence, reaching 88% in mobile shares by Q4 of 2022. Other categories, such as consumer electronics and Home/ Garden/Appliances have been less successful. This is likely because these more discover-based categories...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands