Mobile devices and consumer marketing

Olly Wright and Brenda Leeuwenberg

Mobile internet access is exploding, both in numbers of users and uses, as well as in the range of devices and technologies.

Mobile devices and consumer marketing

Olly Wright and Brenda LeeuwenbergMedia Catalyst, Netherlands

INTRODUCTION

Mobile internet access is exploding, both in numbers of users and uses, as well as in the range of devices and technologies. This brings a unique...

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