Mobile content services from customers' point of view

The paper is an example of researching and handling content services in Eurotel Prague. The strong role of substitutes, primarily the Internet, and limited capability of current hardware represent the main limitations for mobile content services usage.

mobile content from customers' point of view

Defining main barriers and motivators of mobile content usage

Lenka ilerovEurotel Praha

Basic Information about Mobile Content Services Provided by Eurotel

Czech Republic has more than ten million inhabitants,...