Mobil: The cardboard influencer

Mobil, a natural gas company, introduced ‘The Cardboard Influencer’, a cardboard cut-out scavenger hunt of driver Checo Pérez which garnered social media attention.

At first there was not enough Checo

Mobil has a strategic partnership with the Oracle Red Bull Racing team and when Checo Perez, a Mexican driver joined the team we were really excited.

Having a star like Checo Perez as part of your team sounds like the coolest way to create brand content. But it may be frustrating after looking at his agenda and realizing there's no enough time...

So, we couldn't get any photos, commercials or social media posts. It was like not having Checo at all...

But at least we kind of had...

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