M&M's: Spokescandies on Pause

Confectionery brand M&M’s ran a PR stunt during Super Bowl season to drive sales and conversation in the United States, contributing to record sales.

Campaign video: M&M's – Spokescandies on Pause

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Selected creative: M&M's – Spokescandies on Pause


Agency: BBDO New York / EssenceMediacom New York / Ketchum New York / TracyLocke WiltonBusiness Management: Marissa YossDirect Investment: Chris Lally / Marisa Skolnick / Seamus McgorrayIdea Creation: Kirsten Flanik / Matt MacdonaldIntegrated Planning: Kate Baldwin / Megan NashIntelligence: Sarah FudaMeasurement: Michelle Lee / Orin ConnPR: Abbiegayle Byer / Jenny Heinrich / Jimmy Szczepanek / Kaitlin Hileman / Mary Elizabeth GermaineProgrammatic:Alexandra Bater...

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