M&Ms: 3D Confectionery Advent Calendar

M&M’s, the confectionary brand, incorporated its unique brand identity into a new advent calendar for the European market, achieving high sales and ranking highly on Amazon in France and Germany.

Executive Summary

Our 3D pop-up advent calendar for M&M's was the result of an in-depth, collaborative process with Mars Wrigley's brand innovation team. It derived from a key consumer insight that traditional advent calendars quickly become ripped,...

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