Audio Advertising: The new mobile advertising boundary

Discusses the advantages of audio advertising from the mobile marketing perspective, how it can inspire brand strategies and presents the relation between audio and programmatic media.
  • The digital audio segmentation allows for a polished audience categorized by demographics, geo-location, social connections, personal interests, favorite music styles, time of the day and devices.
  • Data intelligence allows personalization to be more accurate, while technology brings forward the real-time measuring of campaign results.
  • In Latin America, the tendency of increased audio consumption is registered in developed markets, with 94% of the Brazilian people interviewed listening to digital audio through internet radios, streaming services and other online mediums.
  • Fifty-five percent of people interviewed bought at least 1 product announced on the radio in the last 12 months...

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