Campaign details
Brand: ZwitsalLead agency: InMobi and MindshareRegion: APAC
Objective
Zwitsal, a trusted partner and friend to the mothers of Indonesia, wanted to launch a campaign focusing on the special moments shared between a mother and her child. As the lives of new mothers becomes increasingly fast-paced, time is now a luxury. Zwitsal, therefore, wanted to help mothers slow down, and create a loving moment between a mother and her sweetheart.
Zwitsal, wished to drive the purchase of its haircare products, the Baby Shampoo and the Baby Hair Lotion, a part of its Baby Spa...