ZUBIZU: Harbiye Open Air Concerts Campaign

Zubizu, Turkey's first entertainment & lifestyle loyalty program, kickstarted the 'Zubizu Harbiye Open Air Concerts' campaign by giving customers a chance to win free tickets when they registered for its mobile app.

Campaign details

Brand: ZubizuAgency: MindshareRegion: EMEA

Objectives

Turkey's first entertainment & lifestyle loyalty program ZUBIZU became the main sponsor of Harbiye Open Air Concert Series this year. With its name attached to such a prestigious concert series, ZUBIZU kickstarted the ZUBIZU Harbiye Open Air Concerts Promotion Campaign with the objective to boost engagement with the ZUBIZU mobile app.

ZUBIZU conducted the campaign by cross-channel integration of mobile app and social media. ZUBIZU called mobile users to engage with both channels in order to get the chance to win free entrance to the concerts.

It was...

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