ZALORA: 11.11 Singles' Day

Zalora, an e-retailer, redesigned its mobile marketing strategy in order to drive more sales during Singles Day and increase its performance during end-of-year sales.

Campaign details

Brand: ZALORALead agency: M&C Saatchi Mobile Asia Pacific Pte LtdRegion: APAC

Objectives

The end-of-year calendar is a crucial time for e-commerce as both the 11.11 Singles' Day and 12.12 Double 12 sales events take place within the short span of 32 days. Each year, the ecommerce transaction volume continues to surpass estimations. Across the various categories (B2B, B2C, etc.), prices are slashed significantly and companies campaign aggressively to compete in the ever-cluttered mobile advertising landscape for the dwindling attention spans of mobile users. In the midst of heightened competition, it is crucial to...

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