Zalo: The Digital Pioneer In Pandemic Prevention

Zalo, a messaging app, accompanied the Vietnamese Government in communicating the most updated and accurate news about the COVID-19 pandemic and positioned itself as a trustworthy and reliable brand.

Campaign details

Brand: Zalo Agency: Adtima Region: APAC

Strategy

Objective

Right from the early stage of the Covid-19 pandemic, inaccurate information from unreliable sources made the situation more complicated and posed difficulties for the Government's

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