Campaign details
Brand: Yapı KrediLead agency: Yapı KrediRegion: EMEA
Strategy
Objective
Users expect to be in touch with brands through their daily life applications and want to get "fast", "instant" and "uninterrupted" service. We need to be accessible on every device and platform customers use, we develop features make 3rd party integrations. As Yapı Kredi, our latest innovation for spreading our digital identity through the ecosystem is "Yapı Kredi WhatsApp" service. Whatsapp is the most frequently used messaging app in Turkey and it is at the center of young population's interactions. However, they used to...