Yapı Kredi: Whatsapp

Yapi Kredi, a financial services brand, launched a WhatsApp chatbot service in order to optimise its resources and improve customer care in Turkey.

Campaign details

Brand: Yapı KrediLead agency: Yapı KrediRegion: EMEA

Strategy

Objective

Users expect to be in touch with brands through their daily life applications and want to get "fast", "instant" and "uninterrupted" service. We need to be accessible on every device and platform customers use, we develop features make 3rd party integrations. As Yapı Kredi, our latest innovation for spreading our digital identity through the ecosystem is "Yapı Kredi WhatsApp" service. Whatsapp is the most frequently used messaging app in Turkey and it is at the center of young population's interactions. However, they used to...

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