Brand: Yapı Kredi
Lead Agency: Yapı Kredi
As the world becomes ever more digitalized with the advent of mobile technologies, customers' lifestyles and habits are changing as well. Users now demand products and services via new channels, such as mobile or wearable technologies,which are becoming more and more prevalent in everyday life. It is now critical to develop products and services compatible with the new technologies that meet customers' needs, make their lives easier. In this sense, for corporations aiming to further enhance customer satisfaction, it is indispensable to utilize the experience and personalization opportunities enabled by digital technologies.
Through digital transformation journey, we aim to provide products and services that add value to individuals' lives. Our strategies always focus on the human aspect. We strive to touch and add value to human life in every innovation we introduce. Our vision is to provide our customers with services which are accessible, valuable, cost & time effective.