Yalı Spor: The Great Google Shopping Hack

Yali Spor, a sportswear retailer, merged Google Analytics and CRM data to reduce the cost of sales and increase the conversion rate and return on investment (ROI).

Campaign details

Brand: Yalı Spor Agency: Neodigital Region: EMEA

Strategy

Objective

Brand keyword search traffic is the most lucrative and cost-effective traffic source for almost all brands. But when its volume reaches a certain level, it requires invest

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