Campaign details
Brand: MyQuitLead agency: Wunderman HealthRegion: North America
Objectives
Quitting cigarettes isn't just physically difficult, it's also full of emotional, social, and psychological barriers. Because of this, it often takes nine or more attempts before a smoker successfully quits. Willpower is not enough. Nor is nicotine replacement therapy. As quitters move through their quit journey, they need meaningful and timely support from ex-smokers who've traveled down this road. From our deep understanding of our consumer and the quitting process, five key learnings emerged:
- Quitters trust advice that comes from people who have walked in...