Wunderman Dubai/Panadol Arabia GSK: Tales of Tough

Panadol, the paracetamol brand, raised product awareness across digital channels through the use of online video in the Middle East.

Campaign details

Brand: Wunderman Dubai / Panadol Arabia GSKAgency: Wunderman DubaiRegion: EMEA

Objectives

The objective was to raise awareness of the product and triple its effectiveness.

Target audience

  • Gender: both
  • Age: 25+
  • Middle east
  • Digitally savvy

Creative strategy

We showed Panadol's understanding of tough people and their tough pain. We showcased interesting and likeable people in jobs that are unusually difficult. These may seem ordinary at first, but come with underlying challenges.

We commission a director/production team that specialises in a documentary style, while incorporating brand and product roles naturally.

Execution

Panadol Extra's "Tales of...

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