Whoo: Discount around you

Whoo, a premium skin care brand, launched a campaign in Taiwan to increase footfall in its physical stores.

Campaign details

Brand: WhooLead Agency: DigitasRegion: APAC

Strategy

Objective

Mother's day promotion is one of the most competitive sales peak for skincare brands in Taiwan. Premium skincare "Whoo" rely much on its personal counter service in the department stores to fully deliver its product value and provide premium treatments.

Special counter-only discounts were offered in order to appeal audiences to stores. However, the booming of e-commerce usage, where consumers could buy skincare directly at home, made visiting store a less favored option, especially for the consumer in premium segment. The situation is challenging to Whoo...

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