Watsons Malaysia: MY Watsons

Watsons Malaysia, a health and beauty care brand, launched a new app that allowed for a simpler and quicker way to purchase, while also collecting consumer data and increasing brand awareness.

Campaign details

Brand: Watsons MalaysiaLead agency: Ansible MYRegion: APAC

Objectives

Watsons Malaysia was on the lookout for the next innovation that will not only drive sales but to increase their brand awareness as the up and coming brand names were taking more and more of their market share.

Wanting get ahead of its competitors, but they lagged behind in the online scape and new emerging start-ups like Hermo. Although they had already built an online commerce portal using internal capabilities a few years ago. However, the initiative hadn't hit its business targets as of end...

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