Warner Bros.: Resident Evil – The Final Chapter

This case study details how Resident Evil, a Warner Bros action-horror film series, partnered with Gameloft to use its interactive video ad model for the first time in Turkey to transform its trailer into a video game.

Campaign details

Brand: Warner Bros.Lead agency: MediacomRegion: EMEA

Objective

Our objective was to have fans watch the trailer, to entice them to see the movie, and to ensure that attention was maintained while watching the video ad. The attention span of gamers is generally low because they often want to skip ads to get back to their games, meaning we needed a clever solution to the problem. We partnered with Gameloft and used their interactive video ad model for the first time in Turkey, which became an important benchmark for the channel, and transformed our...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands