Warner Bros. Pictures: Miracle On the Hudson - An Aerial Virtual Reality Experience

This case study explains how Warner Bros, an American entertainment company, partnered with CNN to advertise the film 'Sully' by reminding the audience of the unprecedented feat of the successful water landing.

Campaign details

Brand: Warner Bros. PicturesLead agency: TurnerRegion: NA

Objectives

The film's producers wanted to remind the audience of the unprecedented feat of this successful water landing, by finding a new way to put the public in the hot seat so that they could relive the crash. By utilizing aerial VR and 360 o technology we placed viewers in a dynamic cockpit experience during that fateful day over New York City. This execution mirrored the central plot point of the film whether or not Sully made the right choice of landing on the river versus...

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