Wardah: Advanced beauty tech

Wardah, a makeup and beauty brand, launched a campaign in Indonesia to present a safer, hygienic solution to consumers who wanted to do makeup trials during the COVID-19 pandemic.

Campaign details

Brand: WardahAgency: Omnicom Media GroupRegion: APAC

Strategy

Objective

The Covid-19 pandemic have significantly impacted the beauty industry. For obvious reason, people weren't allowed to try product testers directly on their skin. Moreover, people cannot have face-to-face consultation with beauty consultants due to the physical distancing restrictions.

This is why Wardah felt called to present an innovative solution, the Wardah Advanced Beauty Tech. As one of the leading makeup and beauty brands in Indonesia, Wardah combined the latest Augmented Reality with Artificial Intelligence to utilize Indonesians' complete skin types and complexions range data points...

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