Campaign details

Brand: Walls - Icecream sandwich
Lead Agency: Pokkt
Region: APAC

Strategy

Objective

Elections are one serious topic in Indonesia. And when it comes to choosing the next Governor in Indonesian provinces, the entire country is buzzing with the election story.

One brand decided to take a slice of the action to another level pitting Walls Ice-cream against one another to decide through elections, which is the most voted Walls ice-cream of the nation.

Walls in 2017, pitted its ice-cream mascots representing their ice-cream in the portfolio to woo its ice-cream lovers to vote them as the most favourite Walls ice-cream. Multiple Walls ice-cream brands has their independent campaigns encouraging people to vote. The channels covered were in sync with the governor election updates, gaming was seen as the biggest opportunity platform to connect with the millennials to grab a captive audience.