Wall's: Pemilan Mobile Campaign

Wall's, an ice cream brand, raised brand awareness of the relaunch of its products Apollo and Calippo and engaged with its consumers by riding on the back of the 2019 Indonesian presidential elections.

Campaign details

Brand: Wall's Agency: Mindshare Indonesia

Strategy

Objective

Here's the scoop: Wall's, an ice cream brand owned by Unilever, was relaunching two of its nostalgic confections, Apollo and Calippo, in the Indonesian market.

Playing in the imp

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