Volkswagen: PepperCrush

Volkswagen, an automotive brand, created a video campaign to introduce its new Up Pepper model, which saw it partner with dating app happn to pick people up from bad dates.

Campaign details

Brand: Up PeperLead Agency: PML - Positive Mobile LatamRegion: LATAM

Strategy

Objective

Volkswagen created the "Reactions" campaign to introduce the new Up Pepper model. With the claim of "With the same power of reaction as you", a campaign was exclusively designed for the happn dating app. The main idea behind the campaign was to show how disastrous a first date may be and the participants' urge to run away from that situation. Volkswagen gave happn users the chance to register and be rescued from a frustrated date.

Target Audience

As the campaign was...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands