Vodafone Yanımda (Vodafone With Me): #What'sInItForMe Campaign

Vodafone, a telecommunications brand, relaunched its mobile app in Turkey by adding a new section and updating the design, which lead to increased downloads.

Campaign details

Brand: VodafoneAgency: Ketchup LoyaltyRegion: EMEA

Objectives

Vodafone Yanımda is a mobile platform where all Vodafone subscribers can freely download and register in order to manage their account and keep updated with Vodafone's special offers. "#BanaNeVar" (#What'sInItForMe) campaign, as a part of the Vodafone Yanımda app, offers special and surprise GSM deals and non GSM gift voucher offers to subscribers every week, since September 2016. Vodafone wanted to create product awareness and increase app downloads for this mobile self-service app and also build engagement with this innovative project. They also would like to make...

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