Vodafone: Yandex Traffic Blogger

Vodafone, a telecommunications brand, partnered with Traffic app, Yandex, to promote its Red loyalty programme offers.

Campaign details

Brand: VodafoneAgency: Mindshare TurkeyRegion: EMEA

Objectives

Red is one of the Vodafone sub-segments positioned as a loyalty club with premium offers that differentiates from competitors. Red subscribers could take advantage of non-telco loyalty offers (Cinema ticket, restaurant, rent a car sales) and content partnerships (Spotify, Netflix, Digiturk Play). So we make communication of campaigns on different loyalty offers and transmitting our message at the right time and at the right place had been important to us

We needed to transmit our loyalty offers such as concert, restaurant and airport in the related locations...

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