Vodafone Skip (Hack) the Ad

Vodafone, a telecommunications brand, promoted the change of its motto and logo by branding the skip ad button on a local video-sharing website with its new tagline, Future is Exciting.

Campaign details

Brand: Vodafone TurkeyAgency: MindshareRegion: EMEA

Strategy

Objective

Digital landscape is evolving in line with global trends in Turkey and as the leader of digital transformation, Vodafone changed its motto and logo – which had been used for 12 years – from Power to You to Future is Exiting! Ready? The launch aimed to embody the change, becoming an enabler as a brand, via media channels.

Target Audience:

Our target audience is medium-heavy Turkish internet consumers who like to engage new content. That actually means 85% of the Turkish population.

Creative Strategy

The...

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