Vodafone IOT Smart Watch

Vodafone, a telecommunications brand, promoted its Smart Watch Kid product by partnering with 10 influencers to target parents.

Campaign details

Brand: Vodafone TurkeyAgency: Mindshare TurkeyRegion: EMEA

Strategy

Objective

Vodafone as the second biggest telecommunication company of Turkey has mission to be the leader in the digital transformation of Turkey. Within this mission it has changed global propositioning and motto at the same time all over the world. According to "Future is exciting. Ready?" new communication, Vodafone wanted to reinforce the perception that the company is leading the telecommunications technology with this campaign. With this mission in mind, Vodafone announced the IOT product launch with Smart Kid Watch. The main objective was to drive...

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