Campaign details

Brand: Vodafone Turkey
Agency: Mindshare Turkey
Region: EMEA

Strategy

Objective

Vodafone as the second biggest telecommunication company of Turkey has mission to be the leader in the digital transformation of Turkey. Within this mission it has changed global propositioning and motto at the same time all over the world. According to "Future is exciting. Ready?" new communication, Vodafone wanted to reinforce the perception that the company is leading the telecommunications technology with this campaign. With this mission in mind, Vodafone announced the IOT product launch with Smart Kid Watch. The main objective was to drive online sales of Smart Watch Kid that is bundled with kid tariff, but it was a new product in market and low awareness.

Target Audience

Our target audience was digital savvy parents who have high data consumption and multiple social media accounts. We aimed to inform those digital savvy parents who would like to reach their kids between four to 10 ages everywhere without buying them a mobile phone.

Creative Strategy