Vodafone: Freezone Rift is Mine

Vodafone, a telecommunications brand, increased its brand revenue by launching a new tariff that targeted gamers by offering them five things they do most with their mobiles.

Campaign details

Brand: Vodafone TurkeyAgency: Mindshare Turkey/C-SectionRegion: EMEA

Strategy

Objective

The gaming market is growing in Turkey with over 30 million online gamers and $1 billion market volume and League of Legends is the game that leads the world of on-line gaming with 3 million daily players.

As gaming has become one of the most important touch points of the young people, we wanted to be the operator preferred by gamers.

So, in order to overcome these restrictions and let the players feel that we truly understand their language and their needs, we came up...

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