Vodafone: Freezone Data Hunters

Vodafone, a telecommunications brand, launched a mobile game to attract young consumers, which offered them more internet for their phone as they collected items in the game.

Campaign details

Brand: Vodafone TurkeyAgency: Mindshare TurkeyRegion: EMEA

Strategy

Objective

The Vodafone FreeZone is expanding its tariff portfolio with innovative products and is proceeding to become a brand that heeds digitalization of youth. For this purpose, we wanted to present a digital game platform through which we could provide young folks what they want from us the most – gifted internet packages.

In this respect, we created the game that keeps on giving GBs as you play: "The Data Hunters"!

In this mobile application game, young users hunt "BITs" just like in Pokemon GO, and...

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