Campaign details
Brand: Vodafone TurkeyAgency: Mindshare TurkeyRegion: EMEA
Strategy
Objective
The Vodafone FreeZone is expanding its tariff portfolio with innovative products and is proceeding to become a brand that heeds digitalization of youth. For this purpose, we wanted to present a digital game platform through which we could provide young folks what they want from us the most – gifted internet packages.
In this respect, we created the game that keeps on giving GBs as you play: "The Data Hunters"!
In this mobile application game, young users hunt "BITs" just like in Pokemon GO, and...