Vodafone Fi Sponsorship - Can Manay

Vodafone, a telecommunications brand, sponsored a local TV channel and provided its customers with the chance to get their questions answered by a real psychologist, showcasing the benefits of Vodafone Red in Turkey.

Campaign details

Brand: Vodafone TurkeyAgency: Mindshare Turkey / C-SectionRegion: EMEA

Strategy

Objective

Turkey's first and most powerful OTT platform, puhutv, launched with a series, called Fi, which was expected to create a huge hype with its controversial story.

Vodafone is leading digital transformation among constantly growing digital population in Turkey while old habits are challenging to break way of content viewership.

Our aim was to build an activation that will perfectly showcase Vodafone and VF Red's trust in Turkey's dynamic population and potential of digital transformation in Turkey.

Target Audience

Digitalized consumers who consume long...

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