Vodafone: Red Line

Vodafone, a telecommunications brand, increased brand engagement by developing a program that eliminated sexist terms in Turkish media.

Campaign details

Brand: VodafoneLead agency: Mindshare TurkeyRegion: EMEA

Strategy

Objective

As Vodafone, we accept that gender equality is one of the essential condition of social development and we are constantly working to ensure safe and egalitarian working environment that has zero tolerance for any kind of violence. Based on this vision we created projects that aim to provide equal opportunity and prevent violence against women such as Red Light, Reconnect, Business Against Domestic Violence that reinforces women empowerment.

In order to make more radical changes with this experience and courage we mustered up of all...

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