Campaign details

Brand: Vodafone
Lead agency: Mindshare Turkey
Region: EMEA

Strategy

Objective

As Vodafone, we accept that gender equality is one of the essential condition of social development and we are constantly working to ensure safe and egalitarian working environment that has zero tolerance for any kind of violence. Based on this vision we created projects that aim to provide equal opportunity and prevent violence against women such as Red Light, Reconnect, Business Against Domestic Violence that reinforces women empowerment.

In order to make more radical changes with this experience and courage we mustered up of all of our projects, we wanted to broaden the framework of gender equality campaigns that only held around Women's Day every year. Instead of just raising awareness we aimed to penetrate our way of thinking and initiate an innovative and long-term movement.