Vodafone: I exist

Vodafone Turkiye, a telecommunications company, increased brand recall and positive sentiment for its ad by advocating for gender equality through football.

Campaign Details

Brand: Vodafone TurkiyeAgency: VMLY&R ISTANBULRegion: EMEA

Strategy

Objective

Vodafone has been advocating gender equality for years under the roof of #BenVarım (I Exist / I Am For in Turkish) and defying stereotypical perceptions that women cannot exist in professions associated with men. On Women's Day, we prepared a campaign that supports gender equality by using the power of the wideness of perceptions. Our main goal was to raise awareness about gender equality. Our other goals were to increase the awareness of Ben Varım, to emphasize our sponsorship of the Beşiktaş Women's Football Team...

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