Vodafone: Half Marathon

Vodafone, a telecommunications brand, used its sponsorship of the Turkish half marathon to reach both participants and non-participants through targeted ads to either buy their marathon kit or avoid the traffic.

Campaign details

Brand: VodafoneAdvertiser: Mindshare TurkeyCountry: Turkey

Strategy

Objective

In Turkey, the half marathon event sponsored by Vodafone was coming up to its 14th year. Vodafone, which supports the organization by embracing the motto of healthy living, wanted to listen to the people of Istanbul who did not participate in the half marathon. Due to the crowded metropolitan structure of the city, traffic was already busy and the marathon days became more intense with road closures causing people to spend longer hours in traffic. Based on this, we wanted to inform the residents of the...

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