Võ Lâm Truyền Kỳ 1 Mobile: Real Ambassador X Virtual Experience – Bringing reality into game marketing

Võ Lâm Truyền Kỳ 1 Mobile, a gaming brand, turned its brand ambassador into a CGI character and made him a pivotal element of its campaign to appeal to a wider audience.

Campaign details

Brand: Vo Lam Truyen Ky 1 MobileLead Agency: Innity VietnamRegion: APAC

Strategy

Objective

Võ Lâm Truyền Kỳ is among the biggest game brands in Vietnam with a heritage of 16 years and counting. However, Võ Lâm Truyền Kỳ is often linked to its PC-based products and thus being perceived as an old and lackluster brand to the mass gamers, especially those of Gen Z.

In 2021, VNG set out to launch the mobile version of the legendary pioneering game in the Võ Lâm Truyền Kỳ series: Võ Lâm Truyền Kỳ 1 Mobile -...

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