Vivo: Game Day

Telecommunications company Vivo in Brazil focused on mobile technology to leverage brand awareness with soccer fanatics and younger demographic on digital channels.

Campaign details

Brand: VivoAgency: GingaRegion: LATAM

Objectives

Vivo is an official sponsor of the Brazilian National Soccer Team for over 12 years, a sponsorship that has not being well explored in the digital channels outside of big moments such as the Copa America and the World Cup.

Brazil was about to face two friendly matches in Australia, one with the local National Team and the other being a big derby against continent rivals Argentina. The opportunity to explore these games in digital channels and mobile were strengthen by the fact that for the first time...

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