Vivo: Game Changers

Vivo, the largest telecommunications company in Brazil, generated awareness for Vivo Fibra, its broadband product, by creating branded content and promoting it across social networks.

Campaign details

Brand: VivoAgency: GingaRegion: LATAM

Objectives

The strategic objective was to generate brand awareness for Vivo broadband product (Vivo Fibra) among gamers (heavy and casual), a huge influential and increasing target in Brazil.

The business problem to address was that Vivo is a brand that was felt distant to the younger demographic and specifically gamers. And the scenario was made tougher by the fact that the telecom industry in the country was facing a very bad crisis and feedback from consumers, since it announced that broadband connectivity would stop being unlimited. Our client, being...

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