Vivo Ads: The Vivo Ads Challenge

Vivo Ads, a mobile media platform, attracted advertisers to its platform by launching ‘The Vivo Ads Challenge’ in Brazil.

Campaign details

Brand: Vivo AdsLead Agency: Young & RubicanRegion: LATAM

Strategy

Objective

Vivo Ads is a mobile media platform with products that provides several marketing objectives. One of them is the Data Rewards Video, focused in generating branding KPIs such as brand awareness, favorability and top of mind. Currently, the digital advertising market suffers with the dominance of two platforms (Google and Facebook) that for years have been concentrating the largest funds of the advertisers. "The Vivo Ads Challenge" aimed to leverage the use of Vivo Ads platform by Brazilian agencies and advertisers, in front...

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