Vivo: Game Changers

Vivo, the largest telecommunications company in Brazil, generated awareness for Vivo Fibra, its broadband product, by creating branded content and promoting it across social networks.

Campaign details

Brand: Vivo Agency: Ginga Region: LATAM

Objectives

The strategic objective was to generate brand awareness for Vivo broadband product (Vivo Fibra) among gamers (heavy and casual), a huge influential and increasing target in Brazil.

The bus

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