Visit Austin 2017 Leisure mobile advertising campaign

Visit Austin, the official destination marketing and sales organization for the City of Austin, used location-based data to target people who may be interested in visiting Austin.

Campaign details

Brand: Visit AustinLead Agency: LatinWorks

Strategy

Objective

As the official destination marketing and sales organization for the City of Austin, Visit Austin's main, overarching goal of the location-based targeted campaign was to drive visits from key drive and fly markets. Other goals included re-engaging with audiences to continue gaining interest and excitement around visiting Austin, TX; highlighting Austin's innovative culture and community through its unique offerings only Austin can do; providing exclusive experiences for users that capture attentions beyond a click-through; and connect with users interested in planning a trip and guide them through the...

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