Vinmart+: HOW PRECISION-TARGETING HELPED VINMART+ GET MORE FOOTFALLS

VinMart+, a supermarket chain, used targeting in-app ads to increase footfall into its stores in Vietnam.

Campaign details

Brand: VinMart+Lead Agency: Moblaze, InMobi, GWARegion: Vietnam

Strategy

Objective

VinMart+, a brand of Vincommerce, is Vietnam’s biggest private-sector retail company. The brand wanted to promote its retail offers and drive people into stores.

Target Audience

The campaign was targeted mobile-first users (primarily women) aged 25-44 year old in Ho Chi Minh City. They were household decision makers and loved visiting retail outlets to try out new products. Our target audience are always on the lookout for great deals and offers.

Creative Strategy

Our creative strategy stemmed from an insight that – “when it...

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