Campaign details
Brand: VinMart+Lead Agency: Moblaze, InMobi, GWARegion: Vietnam
Strategy
Objective
VinMart+, a brand of Vincommerce, is Vietnam’s biggest private-sector retail company. The brand wanted to promote its retail offers and drive people into stores.
Target Audience
The campaign was targeted mobile-first users (primarily women) aged 25-44 year old in Ho Chi Minh City. They were household decision makers and loved visiting retail outlets to try out new products. Our target audience are always on the lookout for great deals and offers.
Creative Strategy
Our creative strategy stemmed from an insight that – “when it...