VinFast: VF e34 – launching Vietnam's biggest pre-order campaign of all-time

VinFast, a car manufacturer, launched a campaign in Vietnam to introduce the first Electric Vehicle (EV) car to the nation.

Campaign details

Brand: VinFast Lead Agency: Pencil Group / Hakuhodo / Aurora Region: APAC

Strategy

Objective

Vietnam, one of the fastest growing economies in the world, is a place for innovation and new consumption trends. For almost 30 years since the economy opened its doors, foreign car brands ruled 100% of the market, until the first VinFast cars rolled