ViettelPay: Make Tet easy again – challenge accepted!

Viettelpay, a mobile payment app, relaunched the brand in the runup to Tết, the Lunar New Year in Vietnam, to educate people about its services and promote the app.

Campaign details

Brand: ViettelPay

Agency: Dentsu Redder

Strategy

Objective

Tết is the most eagerly awaited holiday for all Vietnamese except maybe the festival of joy. It brings along with it the pressure of saving money for gifts and celebrations while

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