Viettel Telecom: Tet combo campaign

Viettel, a telecommunications company, launched a campaign in Vietnam to promote its combo plan offering a bundle for users.

Campaign details

Brand: Viettel Telecom Lead Agency: Viettel Telecom Region: APAC

Strategy

Objective

On Jan 2021, Viettel has launched a new Combo plan which offers an abundance bundle for users. Under the current impact of Covid-19, there has been an increasing tendency in savings, thus, affordable bundle would encourage customers' purchasing decis