Campaign details
Brand: VideoMAX-Hooq and VIULead Agency: NARRADA CommunicationsRegion: Indonesia
Strategy
Objective
VideoMax is the data package to be used by Telkomsel's customers to access video contents from providers such as HOOQ & VIU. To collect its first subscribers, Telkomsel need to spread the news & benefits of the data package that correlates with movie enthusiasts.
Target Audience
Those enthusiasts are vary from the young people aged 18 to adults.
Creative Strategy
It is often when watching a certain favorite movie you feel so attached with the dialogue or even its character, right? Have you...