Campaign details

Brand: Universal Kids/American Ninja Warrior Junior
Lead Agency: Sabio Mobile
Region: North America

Objective

Sabio was faced with the objective of driving awareness and building excitement for the series premiere of American Ninja Warrior Junior on Universal Kids, part of NBCUniversal's Entertainment & Lifestyles Group. In addition to raising awareness, Sabio was asked to communicate the incredible energy of American Ninja Warrior Junior to audiences in a brand safe environment where they can see, touch, and experience the show first-hand in line with Universal Kids' brand promise of being "bold", "authentic," and "inspiring".

While American Ninja Warrior has an existing loyal audience, this American Ninja Warrior Junior features kids, thus we were tasked with reaching Kids 6-11. Due to this younger demographic, we were faced with the challenge of delivering impactful, attention-grabbing creative in relevant COPPA compliant environments that would intrigue and engage the core target.