Campaign details
Brand: Universal Kids/American Ninja Warrior JuniorLead Agency: Sabio MobileRegion: North America
Objective
Sabio was faced with the objective of driving awareness and building excitement for the series premiere of American Ninja Warrior Junior on Universal Kids, part of NBCUniversal's Entertainment & Lifestyles Group. In addition to raising awareness, Sabio was asked to communicate the incredible energy of American Ninja Warrior Junior to audiences in a brand safe environment where they can see, touch, and experience the show first-hand in line with Universal Kids' brand promise of being "bold", "authentic," and "inspiring".
While American...