Unilever Top Sellers

Unilever, the consumer goods company, launched a Top Sellers mobile programme to reach its traders in South Africa.

Campaign details

Brand: UnileverLead Agency: Digitas LiquoriceRegion: EMEA

Strategy

Objective

Our strategic objective is to grow Unilever Market Share, by upskilling traders and growing their business, which additionally grows the core of Unilever's business.

This objective resulted in us creating the Top Sellers Mobile programme – a mobile-first programme that aims to completely change how big FMCG companies communicate with the very traders that sell their products.

To date, the way that FMCG Companies have communicated with Traders has been indirect, one-way, traditional, mass, non-personalised and there has been no guarantee that the communication has...

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